ABOUT

BLVD was jointly established by Mr. Du Yun and Ms. Liu Honglei in 2001. ‘To start with simplification; to end with perfection’ conveys their shared pursuit of ‘perfectionism and harmony’. Since it was founded, BLVD has created a series of excellent works that perfectly combine scene, emotion and artistic conception. BLVD re-interprets the beauty of ‘artistic conception’ that is highly praised in oriental aesthetics through internationalized and modernized language and further brings infinite imagination for visitors through the dialogue between nature, space and man. Embracing intelligent creativity and precise academic spirits, BLVD has become a trinity of architecture, landscape and interior design. BLVD does not only show excellence in hotel and office design, but is also acknowledged as the best expert in Chinese waterfront design industry. In 2016, as a high-end brand of Chinese environmental design, BLVD successfully attracted Tus-Design Group Co., Ltd (300500) to buy its stocks. BLVD and Tus-Design Group integrate resources in various fields aiming at establishing a high-end integral service system capable of providing complete service of construction design as well as construction technology with cultural creative ideas as the core.

As the creative director and one of the most influential interior designers in China, Mrs. Liu Honglei is very famous for her aesthetic perception of “one’s thought corresponding with the space conception”. Meanwhile, she is proficient in blending the artistic conception “harmony between man and nature” into modern life. Mr. Du Yun is the vanguard who practiced the perception of “integration of architecture and landscape” and pioneered the team system of architecture, landscape and interior designers closely working together. The aim of doing this is to achieve the artistic conception of the harmonious coexistence between man and nature. Both Honglei and Yun graduated from Tqinghua University and gained substantial practical experience during working in Canada. Their brilliance, coming together and working hand by hand paved a solid foundation for BLVD’s distinctive design ability and also contributed a lot in injecting the aspiration for harmony and perfectionism into the blood of the company.

The constant pursuit of perfectionism and harmony enabled BLVD design team to grow up as a group of people who can always learn from and cooperate with each other. Thanks to the free, open and internationalized working environment, the approximately 200 BLVD staff including local designers as well as those from foreign countries can talk freely with each other about design and combine their good ideas into their design works. The brilliant creativity and the rigorous academic spirit are applied into design in a compatible approach, which makes BLVD’s designs stand out for their originality and practicality. What’s more, the balance between artistic and commercial value are achieved in an artful manner.

Interior design: creating poetic space

As the leader in interior design field, BLVD is most famous for hotel and office environment design. During the exclusive interview by the authoritative magazine Perspective, BLVD was praised as “every project brings with it a unique story or poetic feeling for visitors”. The distinctive designs made by BLVD introduce us into a fascinating and poetic space, in which the local culture being the context, enriched by the subtle color scheme and elegant details. In this way, the perception of thoughts corresponding with artistic conception is perfectly interpreted. Currently, BLVD is greatly favored by a series of top international hotel management groups such as Hyatt, IHG etc. depending on its extraordinary design skill. BLVD also conducted in-depth cooperation with many listed renowned real estate groups including HK Hongji, Jiulongcang, Vanke, Vanda, China Resources etc. BLVD’s design works not only successfully create distinctive artistic spaces, they also stand for the top interior design standard in China today even in Asia.

Architectural landscape: creating unique experience of “artistic conception”

As the most excellent waterfront design expert and the advocator of the brand new mode of urban tourism resort, BLVD wins widespread reputation for its ability of creating distinctive “artistic conception”. The new operation mode – tourism resort planning centered on urban park pioneered by BLVD explores the memorable aspects of cities through unique design approach. The combination of solid and void scene carrying with it profound cultural meanings deeply enchant visitors. In addition, the business mode of solving fiscal investment through project operation initiated by BLVD can solve the issue of shortage of fund based on different cities conditions, while pursuing the beauty of artistic conception. Therefore, the projects are not only designed to achieve the space in which man and nature coexist harmoniously, but also to drive the common development of local culture, industry and economy. So far, the urban waterfront landscape projects made by BLVD can be found in more than 20 cities including Luzhou, Langzhong, Peng’an, Cangxi, Jintang, Suining, Guang’an, and Hongya and other cities alongside Yangtze River, Jialing River, Fu River, Qu River, Qiyi River and Ha River. The design scope totals about 4000 hectares. The excellent design ability and extraordinary projects completed by BLVD are widely acknowledged by governments at all levels and famous tourism real estate developers.

High-End Integral Service System:To design with BLVD; to build the future with Tus

As a comprehensive large-scale enterprise established by Tsinghua University, the constructor and operator of TusPark (the world’s largest individual university tech park) and one of the member of Tus Holdings that is among the first batch of national model enterprises of modern service industry, through the development over more than half of a century, Tus-Design Group now owns five top-level design capability of construction, urban and rural plan, civil air-defense construction, landscape architecture and architecture intelligent system construction, together with the ability to provide high-end integral service of construction technology. Since going public, Tus-Design Group has witnessed great improvementin capital scale, technology level and brand impacts. The participation of Tus-Design Group helps two parties to integrate business and customers in different industries, broaden professional area, strengthen capability and technology, enrich talents resource and create synergy effects. BLVD’s impact in high-end star hotels, office buildings, waterfront environment and other design sectors is expected to enlarge, and it will continue to focus on providing delicate high-end integral service with cultural creative ideas as the core.

It is right because of the constant pursuit for delicate design perfectionism that enables BLVD’s team to become a team of vigor and vision in creativity field among Chinese people all over the world after eighteen years of accumulation. Currently BLVD is leading the design trend because of its distinct perception and works, and is acting as a good example in design industry for other design firms to learn.

Some of media praise:

“Many of BLVD’s design works are like starting on a journey, telling about their unique stories. Different emotions are aroused to respond to the environment through creating poetic space”

——《D+A》

“During the past 10 years, BLVD completed many projects in more than 100 cities in China, which changed the appearance and flavor of these cities. The aim of the design is to achieve perfectly integrated environment through landscape design and architectural innovation.”

——《Perspective》

“Perhaps naivety is the prerequisite for being an excellent designer. However, it needs courage and guts to still keep naive after going through many frustrations and indifferences; perhaps persistence is a must for success, but it needs perseverance and willpower to still keep persistent even after countless failures”

Remark on Liu Honglei by Interior Design

“Different from Hangzhou Xixi Wetland or Sichuan Qionghai Wetland, it stands out in the center of the city but serves for the whole city, depicting the eternal theme of the harmonious development of ecology and economy in the long river of years”

Remark on Suichuan Suining Waterfront Road Project by Landscape Culture under Travelling Channel
















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